Persuading doctors what to prescribe
Abstract
An analysis was undertaken by the Medical Lobby for Appropriate Marketing (MaLAM) of pharmaceutical advertising of asthma drugs as published in two New Zealand medical magazines: New Zealand Doctor and New Zealand GP, during 1999 - 2000. The relevant advertisements were identified, and the articles quoted in the advertisements were obtained and checked. Medline searches for relevant meta-analyses or randomised controlled trials were performed, and New Zealand GPs and respiratory specialists consulted.
Issue
Section
CPD
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