Persuading doctors what to prescribe

  • Dr Roy Jobson

Abstract

An analysis was undertaken by the Medical Lobby for Appropriate Marketing (MaLAM) of pharmaceutical advertising of asthma drugs as published in two New Zealand medical magazines: New Zealand Doctor and New Zealand GP, during 1999 - 2000. The relevant advertisements were identified, and the articles quoted in the advertisements were obtained and checked. Medline searches for relevant meta-analyses or randomised controlled trials were performed, and New Zealand GPs and respiratory specialists consulted.

Author Biography

Dr Roy Jobson
MBChB(UCT),MPraxMed(Medunsa), HDipEdAd(Wits) Senior Family Physician/Clinical Pharmacologist, Department of Pharmacology and Therapeutics
Issue
Vol 25 No 4 (2002)
Section
CPD
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