Pharmaceutical advertising and doctors' autonomy.

  • D Knapp van Bogaert Medical University of Southern Africa
  • G A Ogunbanjo Medical University of Southern Africa

Abstract

Does the use of implied or explicit sexual symbols manipulate us by appealing to the unconscious part of our personalities? In this article we overview some aspects of advertising and use an example to point out the use of sexual symbols in pharmaceutical advertising. We raise some questions for the reader to consider if in some cases, such advertising may represent a subtle manipulation of consumer autonomy.

Author Biographies

D Knapp van Bogaert, Medical University of Southern Africa
Part time senior lecturer
G A Ogunbanjo, Medical University of Southern Africa
Department of Family Medicine & Primary Health Care
Section
Review Articles