Talking about Behaviour Change: Is Guiding more Effective than Directing?

  • Stephen Rollnick Cardiff University
Keywords: behaviour change

Abstract

Motivating others to change their behaviour is often not straightforward. People tend to react against well-intentioned efforts to persuade them to change. This common approach to the challenge of patient behaviour change is pragmatic, for sure, but probably not good enough.

Author Biography

Stephen Rollnick, Cardiff University
B.Soc.Sci (Hons); MSc; Dip Clin Psychol; PhD Professor of Health Care Communication School of Medicine
Published
2008-02-20
Section
Editorials